Friends toasting with wine glasses

Next Glass

Next Glass develops software that uses science and machine learning to deliver personalized recommendations to consumers and breakthrough business tools to breweries, wineries, and retailers. Next Glass has analyzed the chemistry of tens of thousands of bottles of wine and beer, and has stored the "DNA" of each beverage in its Genome Cellar™ database, creating the world's largest database of its kind.

Project Background

Next Glass had an compelling idea, two developers, a scientist, and no solid product strategy or design direction. I joined the team shortly after their seed fundraising round and helped turn the idea into something that they could use as an initial prototype and start to develop.

Problem Space

  • Wine and beer recommendations, even from professionals, rely too much on industry buzz or the recommender's own palate.

  • It's difficult to make purchases for a group with varying tastes.

  • Selecting a beer or wine at a store can be overwhelming. Folks end up guessing what they like based on arbitrary factors like packaging or tasting notes.

Screenshot of the Next Glass welcome screen

Welcome Screen

Screenshot of the Next Glass camera scanning a Bell's Two Hearted Ale

Scanning a drink

Screenshot of Next Glass personalized score for a Russian River Pliny the Elder

Personalized Score

Screenshot of Next Glass personalized score for a Bell's Two Hearted Ale

Score with Drink Details

Process

Along with early market research conducted by the founder, I conducted user interviews and concept tests to inform early prototypes. After development we regurlary tested usability with unmoderated tests via usertesting.com and incorporated user feedback in feature enhancements.

Solution

I created a design that allowed users to rate commonly purchased beer and wine and quickly get recommendations with a score between 1 – 100. The higher the score, the more likely the user is to enjoy the beverage.

Results

  • Named one of the Apple App Store's best new apps

  • Reached #5 in the App Store's Food & Drink category

More Work

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