Untappd for Business
Untappd for Business gives business owners the ability to quickly build menus and publish them to their website, digital menus, and the Untappd app. Businesses can also engage directly with users in the Untappd app using check-ins, events, social media sharing, and more.
About Untappd
Untappd is a social networking service and mobile application that allows its 9 million users to check in as they drink beers, earn badges based on check-ins, and share these check-ins and their locations with their friends.
Project Background
Untappd’s focus has primarily been on beer consumers. With more adoption and check-in activity on the Untappd platform and no increased focus on breweries or venues, leadership identified an opportunity to serve businesses in the hospitality space.
Problem Space
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Businesses don’t have control over what beers are checked-in at their venues causing confusion among the Untappd community about inventory availability.
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Breweries and venues don’t have a way to directly engage with Untappd users in a meaningful way.
Breweries and other venues can add beer lists and publish them to the Untappd app, digital displays, their website, and print menus.
Breweries and other venues can add beer lists and publish them to the Untappd app, digital displays, their website, and print menus.
Menus can also be displayed on TVs in venues. Untappd for Business users have control over colors, fonts and images.
Approach
The product team and I conducted interviews with bottle shops, bars, breweries and other venus to identify needs, wants, and pain points with existing products on the market.
Based on prototype testing and additional feedback, we built an all-in-one menu publishing toolkit that syncs social accounts, websites, print and digital menus, and Untappd profiles in one click.
Results
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During a 120 day pilot period for 10 locations in 2016, Old Chicago saw an 8% increase in beer sales and subsequently onboarded all of their stores
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Breweries that purchase a badge generally see a 50-100%+ increase in check-ins and typically make Untappd’s Global Trending Beer list during their promotional period.
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As a result of marketing to the Untappd user base, Total Wine & More has seen up to a 10x+ return on investment.
